Investing by Advertising: Lululemon Athletica: Driven by fundamental trends

What makes a company successful?...

... delivering products and services that are relevant and create impact among consumers.

I combine my expertise as a Marketing executive in a Fortune 500 company and my passion as an investor to find the Companies that I think have "cracked the code" with consumers. Advertising does work. When I see a new product that fits relevant consumer trends, and that is supported with a campaign that I find particularly shrewd and innovative, I know that Company is potentially a great investment.

One of the great investors of all times, Peter Lynch, recommends to "buy what you know". You watch TV, go to the supermarket and walk around everyday. Observe... look around: what you see can make you money in the stock market. Now, let's be clear: a Company is not good just because it advertises. What we have to look for is great products supported with -and enhanced by- great advertising. The principle is simple: if something is good enough to draw your interest, it will be of interest to millions of persons just like you.

It is my goal to share with the reader my findings in the world of marketing which I think will turn into great returns for investors. Profit from it!

Wednesday, January 19, 2011

Lululemon Athletica: Driven by fundamental trends

On August 28th, 2010, I wrote the following ‘tweet’ in my Investbyads’ Twitter account:

"At Lululemon's store yesterday. Great consumer experience. More to come on LULU."

I never got to write the article I intended to on Lululemon Athletica (LULU). At that time, the share price for LULU was $32. Yesterday it closed above $70.

In an article I just published in Seeking Alpha, entitled "Lululemon Athletica: A Great Consumer Experience Has This Stock Rising" I explain what I think is so right about Lululemon’s consumer experience and why I believe it is not too late to invest in this superb retailer.