What makes a company successful?...

... delivering products and services that are relevant and create impact among consumers.

I combine my expertise as a Marketing executive in a Fortune 500 company and my passion as an investor to find the Companies that I think have "cracked the code" with consumers. Advertising does work. When I see a new product that fits relevant consumer trends, and that is supported with a campaign that I find particularly shrewd and innovative, I know that Company is potentially a great investment.

One of the great investors of all times, Peter Lynch, recommends to "buy what you know". You watch TV, go to the supermarket and walk around everyday. Observe... look around: what you see can make you money in the stock market. Now, let's be clear: a Company is not good just because it advertises. What we have to look for is great products supported with -and enhanced by- great advertising. The principle is simple: if something is good enough to draw your interest, it will be of interest to millions of persons just like you.

It is my goal to share with the reader my findings in the world of marketing which I think will turn into great returns for investors. Profit from it!

Thursday, February 25, 2010

It's all about the experience!

This is one of the best summations I've seen of the characteristics of a successful brand in the new society. Look for these attributes to find promising investment ideas!

Tuesday, February 23, 2010

Coming back!

It's been more than a year now since my last post. Surely, this is not the way to keep a blog alive and interesting! During this year, I've opened this blog more times than can be counted, wanting to start writing again and sharing my views on what was going on with the market and the companies I saw thriving in a very tough environment. And time and time again, I closed it. Typical stuff: didn't have the time, need to collect more data, etc., etc. I enjoyed writing my little notes, but, gosh, they took some time. So I just decided I am going to change the format. Short, sweet posts, with ideas I may ellaborate upon over several posts, rather than trying to reach conclusions in just one, thoroughly explained article. It might demand a little more patience from whoever bumps into these thoughts, but ultimately, it might be worth it. And as many times in the past year, I need to leave now... but , hey, now I have a new post!